How do you design the digital identity of an instrument that promises sounds never heard before? The challenge was to translate the sonic and tactile experience of "BETHO" into a static web interface. The project required moving away from the conventional aesthetic of musical instrument e-commerce stores. It sought an art direction that fused nostalgia and futurism, using editorial typography and a minimalist layout to communicate that this is not just an instrument, but a piece of design and a tool for artistic expression.